Player Reactivation
We combined the yearly performance of two large brands in order to highlight the long term reactivation impact. The two operators in this combined case service more than eight regions including the UK and offer a full range of products from Casino to Sports Betting. For these operators the long term goal is to maintain a reactivation rate of >33%.
View Results
The combined yearly results of these Large Operators were as follows:
€6,000,000
Yearly Net Revenue Creation
€500,000
Deposits Made
270
Return on Investment
5,371
Average Monthly Reactivation Calls
1,481
Average Monthly Deposits Made
Conclusion
Larger operators often have massive dormant player databases, and keep re-filling them every month as more players churn. Enteractive’s reactivation approach scales well, and delivers significant bottom line results for both mid- and larger size operators and over time.
Our data also shows that reactivated player deposit levels increase by >200% and “re-churn” is even lower compared to the active non-reactivated player base.
