We combined the yearly performance of two large brands in order to highlight the long term reactivation impact. The two operators in this combined case service more than eight regions including the UK and offer a full range of products from Casino to Sports Betting. For these operators the long term goal is to maintain a reactivation rate of >33%.
LARGE SIZE OPERATORS
LONG TERM RESULTS
The Goal
Maintain a Reactivation Rate of >33%
Key Results:
€6M
Yearly Net Revenue Creation
€500K
Deposits Made
270%
Return On Investment
5,371
Average Monthly Reactivation Calls
SUMMARY
Larger operators often have massive dormant player databases, and keep re-filling them every month as more players churn. Enteractive’s reactivation approach scales well, and delivers significant bottom line results for both mid- and larger size operators and over time.
Our data also shows that reactivated player deposit levels increase by >200% and “re-churn” is even lower compared to the active non-reactivated player base.
