Category

Customer Acquisition

New Customer Acquisition

Customer acquisition strategy

There are many commonly-known ways to turn someone browsing your site into a player, and then a free play enthusiast into a depositing customer. Marketing teams and managers spend most of their time and resources focusing on new customer acquisition because they consider the acquisition process the most important marketing function. So what are the most effective ways of getting an online gambler to deposit on your website for the first time?

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How to create an effective customer journey map

Customer Journey Map

Many operators struggle to identify the key characteristics of their audience and the journey they take from prospect to customer. The easiest way to start is with the 3 stage funnel. Each of the 3 stages defines the current behaviour and thought process of the prospect at that particular stage. It’s important to find ways of understanding what it’s like to be in your customers’ shoes.

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