There are many commonly-known ways to turn someone browsing your site into a player, and then a free play enthusiast into a depositing customer. Marketing teams and managers spend most of their time and resources focusing on new customer acquisition because they consider the acquisition process the most important marketing function. So what are the most effective ways of getting an online gambler to deposit on your website for the first time?
The Acquisition game in online gambling is a pretty aggressive one. It carries the biggest spend on any operator’s P&L. But it’s the lifeblood of the business. When acquisition drops, the whole company suffers. So what can you do to keep your acquisition rates high?
Many operators struggle to identify the key characteristics of their audience and the journey they take from prospect to customer. The easiest way to start is with the 3 stage funnel. Each of the 3 stages defines the current behaviour and thought process of the prospect at that particular stage. It’s important to find ways of understanding what it’s like to be in your customers’ shoes.