Category

Customer Acquisition

Customer acquisition refers to strategies and processes used to gain new customers. Acquiring new customers refers to persuading a new prospect to purchase your product or services. It often begins with lead generation strategies and then persuasion tactics to sell through marketing and sales incentives.

How to create an effective customer journey map

Customer Journey Map

Many operators struggle to identify the key characteristics of their audience and the journey they take from prospect to customer. The easiest way to start is with the 3 stage funnel. Each of the 3 stages defines the current behaviour and thought process of the prospect at that particular stage. It’s important to find ways of understanding what it’s like to be in your customers’ shoes.

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