The Acquisition game in online gambling is a pretty aggressive one. It carries the biggest spend on any operator’s P&L. But it’s the lifeblood of the business. When acquisition drops, the whole company suffers. So what can you do to keep your acquisition rates high?
Many operators struggle to identify the key characteristics of their audience and the journey they take from prospect to customer. The easiest way to start is with the 3 stage funnel. Each of the 3 stages defines the current behaviour and thought process of the prospect at that particular stage. It’s important to find ways of understanding what it’s like to be in your customers’ shoes.
There is no magical formula to player acquisition. However focusing on the metrics that matter can make a big difference to player acquisition cost. Click to Read More