In the game of iGaming operator profits, Acquisition is offensive attack whilst Retention is a defence strategy. Both are required to win. Both are equally important. Equivalent attention should be paid to both.
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In 2020, the Romanian iGaming market is viewed by many as having reached maturity and offering competitiveness and bankable profits. As a relatively new marketplace, the country has allowed the iGaming sector to thrive.
Customer engagement is part of the customer experience. Being a core element of the customer journey, it’s important to understand the role it plays, how you’re approaching it from a brand perspective, and how to keep improving it over time. Keeping customer engagement high will automatically create a better customer experience. Read More…
A recent PhD thesis at Stockholm University shows that speaking on a 1:1 basis with players over the telephone about their gambling consumption patterns is the best way to create
Migrating Players to Online Sports Betting – USA Market. According to CNBC “FanDuel and DraftKings have 83% market share in sports betting… Read More
