
In the game of iGaming operator profits, Acquisition is offensive attack whilst Retention is a defence strategy. Both are required to win. Both are equally important. Equivalent attention should be paid to both.
In the game of iGaming operator profits, Acquisition is offensive attack whilst Retention is a defence strategy. Both are required to win. Both are equally important. Equivalent attention should be paid to both.
In 2020, the Romanian iGaming market is viewed by many as having reached maturity and offering competitiveness and bankable profits. As a relatively new marketplace, the country has allowed the iGaming sector to thrive.
Customer engagement is part of the customer experience. Being a core element of the customer journey, it’s important to understand the role it plays, how you’re approaching it from a brand perspective, and how to keep improving it over time. Keeping customer engagement high will automatically create a better customer experience. Read More…
A recent PhD thesis at Stockholm University shows that speaking on a 1:1 basis with players over the telephone about their gambling consumption patterns is the best way to create
Migrating Players to Online Sports Betting – USA Market. According to CNBC “FanDuel and DraftKings have 83% market share in sports betting… Read More