25% of your email subscribers will become inactive even if you have a great product and good marketing skills. This is why win back emails should be part of your CRM cycle.
They can bring back a percentage of your sleepy customers and get them spending again if you avoid these 3 mistakes:
According to Return Path, a typical company has a database of email subscribers /customers of which 25-50% are inactive. These subscribers have shown interest, spent some money with you, engaged with a welcome bonus or played for an extended amount of time.