On average you have a 60 to 70% chance of selling to an existing customer but only a 5-20% chance of selling to a new one. Existing customers are not only more likely to buy, but they also spend on average 31% more than new ones.
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The CRM cycle is King – the data produced by your CRM is the golden key to improving your company’s bottom line. Your CRM platform and framework should contain a number of elements that are key to understanding your business’ performance such as ….
In order to bring some of those churned players back your email copywriting and strategy need to be as strong as possible. Here are a few examples of emails to inspire your next reactivation campaign.
25% of your email subscribers will become inactive even if you have a great product and good marketing skills. This is why win back emails should be part of your CRM cycle.
They can bring back a percentage of your sleepy customers and get them spending again if you avoid these 3 mistakes:
According to Return Path, a typical company has a database of email subscribers /customers of which 25-50% are inactive. These subscribers have shown interest, spent some money with you, engaged with a welcome bonus or played for an extended amount of time.
