Customer Retention

Customer retention is the term used in marketing is the process of keeping existing customers engaged and interested to continue buying products and/or services from your business.

Retention formula

Average customer retention rate formula

By Customer Retention

Retention is the one key factor that matters most to your bottom line. Get this right and you’ll have little else to worry about. If you don’t measure your retention rates, you’re going to find it hard to improve on your retention performance. So step one is to make sure you have the right tools in place to measure the data you need to crunch to find your retention rate…

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