Category

Customer Retention

Customer retention is the term used in marketing is the process of keeping existing customers engaged and interested to continue buying products and/or services from your business.

3 CRM retention strategies

CRM retention strategies

Consciously working on increasing customer loyalty will boost your retention rates and as a consequence you’ll see enlarged profits. There are many CRM retention strategies however here are the 3 most effective that bring the strongest ROI… Read More

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Average customer retention rate formula

Retention formula

Retention is the one key factor that matters most to your bottom line. Get this right and you’ll have little else to worry about. If you don’t measure your retention rates, you’re going to find it hard to improve on your retention performance. So step one is to make sure you have the right tools in place to measure the data you need to crunch to find your retention rate…

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