Customer retention is the term used in marketing is the process of keeping existing customers engaged and interested to continue buying products and/or services from your business.
Consciously working on increasing customer loyalty will boost your retention rates and as a consequence you’ll see enlarged profits. There are many CRM retention strategies however here are the 3 most effective that bring the strongest ROI… Read More
Retention is the one key factor that matters most to your bottom line. Get this right and you’ll have little else to worry about. If you don’t measure your retention rates, you’re going to find it hard to improve on your retention performance. So step one is to make sure you have the right tools in place to measure the data you need to crunch to find your retention rate…
An article by Optimove on iGamingbusiness claims player retention rates were “between 37% to 40%” in 2019 for iGaming operators. That makes it far lower than the average industry presented by Statista st 55% to 84%.
Player retention strategies are very important to the online gaming industry because it is very competitive. In an industry that has to work very hard with little opportunity for differentiation, retention is key to increase the lifetime value of every player.
There is plenty of research that proves that increasing client retention impacts profitability. But in spite of this many companies are still not taking action on this front or allocating budgets specifically to customer retention.
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