Customer engagement is part of the customer experience. Being a core element of the customer journey, it’s important to understand the role it plays, how you’re approaching it from a brand perspective, and how to keep improving it over time. Keeping customer engagement high will automatically create a better customer experience. Read More…
Most large companies across any industry vertical are using some form of customer service retention strategy. Anyone with a call centre and customer retention strategy know-how is doing at least some of these four things.
A recent PhD thesis at Stockholm University shows that speaking on a 1:1 basis with players over the telephone about their gambling consumption patterns is the best way to create
Player acquisition is becoming harder due to regulation and saturation. Operators compete for attention. Turn 4 threats into opportunities and boost your player acquisition strategy