It is not a great industry secret that decreasing churn will increase the profits of any iGaming operator. It is also common knowledge that this is a hard thing to do. Perhaps for this reason, tackling churn is often overlooked in favour of acquiring new players. What if you could reduce churn substantially by focusing on women? Click here to Read More ….
Customer engagement is part of the customer experience. Being a core element of the customer journey, it’s important to understand the role it plays, how you’re approaching it from a brand perspective, and how to keep improving it over time. Keeping customer engagement high will automatically create a better customer experience. Read More…
A recent PhD thesis at Stockholm University shows that speaking on a 1:1 basis with players over the telephone about their gambling consumption patterns is the best way to create
Migrating Players to Online Sports Betting – USA Market. According to CNBC “FanDuel and DraftKings have 83% market share in sports betting… Read More