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Essential tools to Improve Customer Experience

Think about it, you’ve spent a significant portion of your operating capital on effective customer acquisitions strategies, and they’ve paid off. But what do you do to keep those customers happy and, perhaps even more importantly, how do you keep them coming back for more?

The overall experience that your customers have while visiting your site is critical to your ongoing success within the iGaming industry. As you probably already know, the iGaming sector is one of the fastest growing of any industry, particularly within the current global reality of lockdowns and stay at home isolation.

The best time to be in the iGaming industry is right now, and knowing how to keep your customers happy and loyal is what it’s all about. Checkout our 3 customer experience tools that work in the iGaming industry.

Essential Tools to Improve Customer Experience

If you’re looking to improve the overall experience of your customers on your site, it’s always best to start with the essentials.

Providing 24/7 Support may seem like a given, but you may be surprised at just how many iGaming entities fall short, right in the most basic of areas. One of the fastest ways to lose customers is by not knowing what their pain points are, or not being there for them when they need you the most. Providing instant access to your support team or knowledge base, via multiple channels including an instant chat interface, social media (Twitter, Facebook etc), email and direct call, will drastically improve your customers experience.

Give them what they want and they will always come back for more. When it comes to iGaming, being able to provide not only the very latest gaming releases, but also the most popular games is vital. Customers are always looking for those games that everyone is always talking about, so these should always be in your inventory.

Measure customer satisfaction. By using tools like CSAT or customer satisfaction index, you’ll quickly and easily be able to actually measure the satisfaction of your customers. This is a great way to keep in touch with the customer experience on your site in real time.

To find out more, contact our Head of Business Development, Andrew Foster, at andrew.foster@enteractive.se.