Turning churned players into active and valuable users
Our Head of Business Development Mr Andrew Foster discussed the new partnership with the award-winning online sports betting and eSports operator Pinnacle with TotallyGaming.com.
The deal engaged Enteractive’s (Re)activation service, which focuses on player retention and getting players back into the game. The service focuses on the value of re-engaging old customers and free players that lost interest, which yields better ROI than investing more in acquisition.
“Our focus is to create an entirely new source of value generation whilst providing a proactive responsible gaming strategy for the operator. The service is such that it complements an operators existing CRM cycle by regenerating players after the existing cycle has ended.”
The primary benefit Enteractive will bring to Pinnacle is to create an additional channel of organic regrowth for the operator by bringing back players with a known lifetime value while at the same time building a more qualitative relationship with these players.
Our focus is to create an entirely new source of value generation whilst providing a proactive responsible gaming strategy for the operator. The service is such that it compliments an operators existing CRM cycle by regenerating players after the existing cycle has ended.
We primarily create bottom line revenue for the operator, we believe the most effective strategy for operators is to employ a proactive Responsible Gaming strategy. That means to actively minimise and prevent gaming with the small 2% group that has problems, while at the same time build a more qualitative relationship with the large 98% group that has no problems.
The only way to accomplish this is to actually talk to players one-on-one, and to do that continuously over time. Not only does that approach result in gambling addiction problems being detected and managed, it also means that operators build a better customer relationship with all players, manifesting in the best long term results for the business as a whole
Interested in discovering how effectively investing in the reactivation of players that are already in your database performs as opposed to new acquisition? Follow this link to read the full article.
For more information, feel free to contact Andrew Foster directly at andrew.foster@enteractive.se
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