Ultimate Reactivation Strategy Key Ingredients
Getting customers or subscribers interested in your products after having fallen away is not always easy to do. There are tons of reasons why customers lose interest in a brand. Your competitors could be enticing them away with their own customer acquisition campaigns, they may have used up your last special offer or retention bonus, and many other reasons.
The point is, getting them back onto your site and spending again is paramount. But how does one go about reactivating dormant or inactive customers.
We’ve come up with the only reactivation strategy that you’ll ever need (in our humble opinion), and it’s designed to get customer reactivation happening right now!
Ultimate Reactivation Strategy Key Ingredients
To create the only reactivation strategy that you’ll ever need, you’ll need to include some key ingredients that you can use over and over again.
- Defining Your Reactivation Campaign Goals
This may seem like stating the obvious, but it’s important to identify your goals in customer reactivation. Are you planning to roll out new features, new products or new incentives? Defining your reactivation goals will help you to plan and implement your reactivation strategy, and be far more effective.
- Don’t Target Active Users
It’s vitally important to first identify who your active users are versus those that are inactive or have become ‘weary’. The last thing that you want to be doing is sending out reactivation emails or other campaign elements to your active customers.
- Add Something New
A great idea is to add something new to your reactivation mail out or other campaign element. Not only will this pique interest a lot more, customers that may have lost interest in your range will immediately be curious as to what else you’re up to. A new element can be a new game, a new bonus or promotion and so on.
- Stay on Top
Identifying customers that have become disinterested or inactive is the start to your reactivation strategy and campaign. However, once you’ve got this ball rolling, you’ll need to stay on top of it. You can do this by always revising your current reactivation lists, removing reactivated customers and adding new ones that may have become inactive.
The Next Level
While email winback campaigns can get you so far, if you want to see real results, it’s important to personalise your engagement with the player beyond sending emails and SMS, which only see a 6% response rate. Real personalisation begins when you actually speak to the player in a real human conversation.
At Enteractive, we see our winback call campaigns convert 15% upwards of dormant player databases for our operator partners, highlighting that if you give you players a call, you can really make a difference to your revenues.
Find out more about Player Reactivation in our articles section or get in touch with Andrew Foster, Director of our B2B team, andrew.foster@enteractive.se
