Our top four tips
On average, the probability of being able to reactivate inactive customers hovers between 20-40%.
Add to that the low costs of reactivation, and you’ll immediately understand how doing so is smart business sense.
Here, we’ll give you four of our best tips on how to get these dormant accounts reactivated.
Tip 1: Know and ID Your Targeted Customers
It is important to identify a list of the specific deactivated accounts you want to target for your reactivation campaigns.
For iGaming, you want to highlight customers that were once frequent users but have since become inactive or have deactivated their accounts.
Once you have your list, you will want to build your re-engagement campaign around these former customers. For example, you would not use the same campaign to target casino players as you would sports betters. Those would instead be two different re-engagement campaigns.
Tip 2: Present Your Offer
You’ve got to give a little to get a little. In this case, you will want to present some type of an offer to your customer.
Will you be offering free spins? Or a sports bet matching bonus? That is up to you, but an offer is the best way to entice a customer to return.
Be sure to include information about this offer in the subject line of the re-engagement email. This will immediately grab the customer’s attention.
Tip 3: Tell The Customer That They Are Valued
All customers want to feel valued by the place of business they give their patronage to. Tell the customer that they are missed and wanted back.
In fact, research suggests that emails that use this type of language are read more frequently than any others.
The best part of this tip is that you get a lot of bang for your buck. It costs nothing to tell a customer that you value them, but this will encourage them to return to your site and become re-engaged.
Tip 4: Try, Try, Try Again
You might not get that customer back on the first re-engagement campaign. Do not purge them from your rolls! Just because they did not return this time does not mean that they will not return the next time.
The important thing is to keep trying. The more emails you send to the customer, the more chances you have of them returning.
Be patient. When the right message you send speaks to your customer, they will return.
Turning Churn into Return
Get in touch with your players directly. Give them a call on the phone to find out more about their preferences and how you can improve their experience, just for them. This more personalised approach will win you brownie points for caring and let the individual player know that you value them and you want to tell them!
At Enteractive, we see our Reactivation call campaigns convert 15% upwards of dormant player databases for our operator partners, highlighting that if you give you players a call, you can really make a difference to your revenues.