Win back your customers with a message they can’t resist.
It’s always sad to see regular customers deactivate their accounts. But it’s important to remember that they were once loyal for a reason. There was something that drew them to your site in the first place and kept them coming back.
There can be multiple reasons why players choose to leave their favourite site, but these players are also the lowest-hanging fruit when it comes to good marketing.
So, what kind of message do you need to reactivate these players?
Let’s walk you through some easy suggestions that you can try in your messaging towards these customers.
#1: Know Your Audience
It’s important to make sure you have a list of customers most likely to return for your best messaging. These should be accounts that once regularly visited the site, but now no longer do. You would not send the same message to a once regular customer as you do a one-time customer. This leads us to our next suggestion.
#2: Personalise Your Message
Make sure your emails and messages are calling the customer by name. This simple tactic shows a person that they mean more to you than “Dear valued customer.”
#3: Let’s Make A Deal
Nobody gives something for nothing. What is your offer? This is where you place your promo codes. State your offer clearly and make sure it’s enticing. You also want to make sure this offer is mentioned in the subject line of the email sent.
#4: Your Site is Better than Others
Chances are that your customer went to a competitor. Now is the time to remind them what makes your site extraordinary when compared to others. Tell them what makes you stand and why. This is your time to shine!
#5: Your Opinion Matters to Us
Nothing makes a customer feel more valued than feeling that their opinions matter. Place a short multiple-choice poll at the bottom of your email for customers to give feedback. This will also help give you greater insight into why they left in the first place.
Now that you have these tools at your disposal, you’re ready to start crafting your re-activation message.
Turning Churn into Return
Get in touch with your players directly. Give them a call on the phone to find out more about their preferences and how you can improve their experience, just for them. This more personalised approach will win you brownie points for caring and let the individual player know that you value them and you want to tell them!
At Enteractive, we see our Reactivation call campaigns convert 15% upwards of dormant player databases for our operator partners, highlighting that if you give you players a call, you can really make a difference to your revenues.
Find out more about Player Reactivation in our articles section or get in touch with Andrew Foster, Director of our B2B team, andrew.foster@enteractive.se.
