Blog Category: Customer retention

What is customer retention? Customer retention encompasses all the efforts made by a company to retain existing customers. In the iGaming industry this often comes in the form of offers, bonuses and improvements to the overall customer experience.

It is any action that retains players on your site once they’ve been acquired into your ecosystem. Low customer retention rates present a large cost to operators and therefore keeping retention rates healthy is an important element of a healthy P&L.

Low customer retention can waste a lot of acquisition investment in your igaming business, reducing future cumulative revenue. Of course some churn is normal but what we are concerned with is what keeps customers coming back.

As activation specialists we value every customer and understand the importance of keeping them once they’ve been acquired or reactivated.

What is a good retention rate in iGaming? How can we improve customer retention?

In this blog section we tackle questions like these and go deeper into industry statistics and strategies. The whole customer lifecycle informs the reactivation process making it more powerful.

In this section you’re going to find some articles we have written on the topic…

Retention formula
Customer Retention
January 12, 2021

Average customer retention rate formula

Retention is the one key factor that matters most to your bottom line. Get this right and you’ll have little…
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Player strategy
Customer Retention
October 22, 2020

3 inexpensive ways to boost player loyalty

Retention is way cheaper than acquisition, and has a much higher ROI (Return on Investment). Research shows that you can…
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CRM retention strategies
Customer Retention
January 14, 2021

3 CRM retention strategies

Consciously working on increasing customer loyalty will boost your retention rates and as a consequence you’ll see enlarged profits. There…
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Retention rates 2
Customer Retention
January 5, 2021

Average customer retention rate by industry

An article by Optimove on iGamingbusiness claims player retention rates were “between 37% to 40%” in 2019 for iGaming operators.…
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Retention
Customer Retention
August 13, 2020

The 3 best types of retention bonus

Increasing customer retention rates should be one of the KPIs for any iGaming operator. An increase in retention always results…
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call agent
Customer Retention
August 13, 2020

3 tips to decrease churn in igaming

It is not a great industry secret that decreasing churn will increase the profits of any iGaming operator. It is…
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Player Retention
Customer Retention
December 29, 2020

Two top player retention strategies that always work

Player retention strategies are very important to the online gaming industry because it is very competitive. In an industry that…
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User Retention
Customer Retention
December 22, 2020

How user retention impacts profitability

There is plenty of research that proves that increasing client retention impacts profitability. But in spite of this many companies…
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