By offering support to players on an individual basis, Tore argues that this approach gives them a more personalised experience and ultimately leads to improved loyalty.
As any marketeer worth his salt knows, customer loyalty turns into higher customer spend and increased revenues. When considering that it is also easier and therefore cheaper to convince old customers to buy from you than it is to acquire new ones, reactivation finds itself a solid space in the marketing sphere.
Tore Henriksen, Head of Customer Operations at Enteractive, recently spoke with Casinobeats.com to discuss how focusing on customer support can help smaller-sized casinos compete in the competitive iGaming industry.
He also pointed out that outsourcing customer support functions is a cost-effective solution for those with smaller budgets.
Enteractive offers reActivation services that target those inactive registrants in your database that may have once been active and loyal. When you show interest, people respond, a call can bring them back. They come back to the game and start spending on your website again.
Over the past 9 years, Enteractive have seen the incredible value that can be created by investing in ones already established database. The benefits of knowing the lifetime value of a player and having the ability to build brand loyalty through our personalised one to one calls is huge.
It appears that in a world that is driven by tech and non-human interactions, people appreciate one to one conversations even more – it makes them feel special.
We have proven time and time again that we can bring back more than a third of the players that we speak to and deliver up to 300% ROI.
In a world where acquisition costs are always on the rise due to competition and the price of online ads and SEO, (re)Activation remains a very cost-effective way to boost one’s bottom line with minimal effort from an operator’s perspective.
Read the full interview by clicking here.
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