Tore Henriksen, Head of Customer Operations at Enteractive, recently spoke with Casinobeats.com to discuss how focusing on customer support can help smaller-sized casinos compete in the competitive iGaming industry.

By offering support to players on an individual basis, Tore argues that this approach gives them a more personalised experience and ultimately leads to improved loyalty.

He also points out that outsourcing customer support functions is a cost-effective solution for those with smaller budgets.

Read the full interview by clicking here.

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