In the latest issue of Casino International, Enteractive CEO Mikael Hansson highlights the impact a phone call can have on reactivation rates.

Enticing a churned player back onto the slot machines or roulette tables requires that extra bit of effort to make them feel wanted. Sending messages is common practice when retaining and reactivating players, however at Enteractive we find that talking to individuals on personal basis is the most effective tool.

In fact, we estimate this method of communication can actually convert around 30% of players into becoming active again.

Read Mikael’s full article by clicking here.

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