In the November issue of G3, Enteractive CEO Mikael Hansson looks ahead to the newly-regulated Swedish market and highlights how bonus limitations will force operators to consider an alternative approach to engagement with its players.
With operators restricted to pushing a single welcome offer to each player within the territory, it’s thrown into doubt as to how exactly companies will be able to retain and re-engage with their end users.
In the article, Mikael argues how human interaction via personal one-to-one phone calls can help improve the relationship between operators and players, boosting loyalty an interaction levels.
To read the full piece, click here.
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