In the latest issue of EGR Marketing, Enteractive CEO Mikael Hansson provides his thoughts on how quality customer support can help up-and-coming casinos compete against the big brands for market share during this year’s World Cup.
The world’s biggest sporting event presents a great opportunity for operators to acquire new customers, however for small to medium-sized casinos with sportsbooks, they face the daunting task of having to battle against those with superior marketing budgets and expertise in the field.
Mikael argues that focusing on providing excellent customer service available 24/7 can make a real impact on retention, and is a cost-effective alternative to stretching marketing budgets.
“Customer support, for instance, can play a significant role in acquiring and re-training players during this summer’s big sporting events.”
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