The world’s biggest sporting event presents a great opportunity for operators to acquire new customers, however for small to medium-sized casinos with sportsbooks, they face the daunting task of having to battle against those with superior marketing budgets and expertise in the field. Enteractive CEO Mikael argues that focusing on providing excellent customer support available 24/7 can make a real impact on retention, and is a cost-effective alternative to stretching marketing budgets.
“Customer support, for instance, can play a significant role in acquiring and re-training players during this summer’s big sporting events.”
Read the full article on how customer support can help casinos during this year’s World Cup by clicking here (subscription required).
For more information on how you can benefit from Enteractive’s Reactivation and Player Support services contact Andrew Foster at andrew.foster@enteractive.se.
