A grand opening into the new year for iGaming
ICE Barcelona 2025, held at Fira Gran Via between January 20 and 22, marked a dynamic debut for the show in its new location. With over 600 companies and 55,000 professionals from all over the world, the premier iGaming event set the stage for what’s shaping up to be another record-breaking year.
And right in the heart of it all? Enteractive. Once again, we showed up big, proving why we’re the go-to provider in player reactivation and retention.
Making our presence felt
At Hall 2, Stand 2C45, our 2025 setup was one of our biggest and best yet, complete with a cozy lounge and coffee bar to keep the conversations flowing.
We also made sure to fly in the entire B2B team. This meant more face-to-face meetings, more meaningful conversations, and more opportunities to show operators how our human-driven reactivation solutions translate into real revenue growth and stronger player engagement.
CEO Mikael Hansson on ICE & Enteractive
Looking back on the event, CEO Mikael Hansson summed it up perfectly.
“It’s a unique opportunity to come to ICE every year to see what is happening in the industry and to reconnect with everyone.”
He also highlighted Enteractive’s incredible momentum.
“We’ve had consecutive growth for the last 47 quarters which I think is absolutely incredible and unique. Our typical customers are the really big ones like Betsson, FanDuel, BetMGM, Kindred and Stake”.
CBO Andrew Foster’s feature in ICE Daily
In a special feature for ICE Daily, CBO Andrew Foster shared his thoughts on the year ahead.
2025 is shaping up to be a year of “growth, growth, growth” and “nothing but excitement”, Foster stated. “We see ICE as a massive opportunity to kick off the year”, he continued, expressing how Enteractive has big plans for the North American and LatAm markets.
“We work across verticals in the US and we’d love iGaming to continue to grow through more states starting to regulate”, Foster said. “We originally took out a small office in the US and then we expanded that. Now, we’ve had to double our space again to expand some more.”
What’s next for Enteractive?
After an incredible ICE Barcelona, our team is more fired up than ever. We’re already in the running for two major industry awards, including Best Acquisition & Retention Partner and Employer of the Year. We have also just launched a brand new website.
This year, we plan to continue growing in flagship regions like the US and LatAm while continuing to set the standard for player retention. But beyond the numbers, we’re staying true to what matters most — people — whether that’s players, clients, partners or the industry.
About Enteractive
Enteractive is the #1 name in player reactivation and retention, seamlessly complementing operators’ existing CRM activities to re-engage and reactivate players. With 120 brands across 50 operators in 39 markets, we help operators drive revenue while delivering a more personal player experience.
As the pioneers behind the (Re)Activation Cloud™, we specialise in building bridges between operators and their players, prompting the conversion of registered non-funded accounts, reviving dormant players and driving revenues for iGaming brands.
Missed us at ICE Barcelona?
Catch us at other events throughout the year!
