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March Madness boosts sports betting action

March Madness, the highly anticipated NCAA Division I Men’s Basketball Tournament, is not only a thrilling sporting event but also a prime opportunity for the sports betting industry to shine. With Enteractive leading the charge in player engagement and retention, let’s dive into what makes March Madness a game-changer for players and operators alike.

In addition to the excitement surrounding the event, recent projections indicate that this year’s tournament will see an unprecedented surge in legal sports betting activity. With an estimated $2.72 billion in bets expected to be placed on the men’s and women’s tournaments combined, this marks a significant increase from previous years, according to the American Gaming Association (AGA):

”As each state goes online, we’re seeing that migration of Americans from the illegal marketplace to the legal marketplace, and that’s driving demand,” said Cait DeBaun, the AGA’s vice president of strategic communications and responsibility.

But in short, what is March Madness?

March Madness is an annual college basketball tournament featuring 68 teams from the Division I level of the National Collegiate Athletic Association (NCAA). Held each spring, the tournament captivates sports fans across the globe with its intense matchups, buzzer-beaters, and Cinderella stories.

“March Madness is the biggest kind of individual event of the year for sports betting,” said David Forman, the American Gaming Association vice president of research.

Impact on the Industry:

Betting Activity: March Madness ignites a frenzy of betting activity, with millions of fans eager to wager on their favourite teams and brackets. For sports betting operators, this translates into a surge in user engagement and betting volume.

Revenue Boost: The tournament’s popularity drives significant revenue growth for operators, particularly in states where sports betting is legal. With Enteractive’s expertise in player conversion and retention, operators can maximise their revenue potential during this high-profile event, and retain more players in the long term. 

Increased Player Acquisition: March Madness attracts both seasoned bettors and casual fans, presenting a prime opportunity for operators to acquire new players. By offering a unique and personalised reactivation experience, Enteractive helps operators stand out in a crowded market and attract a diverse audience of sports enthusiasts.

To find out how Enteractive can help your March Madness revenue generation, connect with our CBO Andrew Foster or Head of Sales John Foster

Stay tuned for updates and insights over our social media platforms and upcoming newsletter.

Let the madness begin!