Getting to know Irina and her point of view on the iGaming industry
Enteractive’s Business Development team is the client-facing arm of the company, talking to operators in the iGaming industry that could boost their bottom line revenues with our services. One of the amazing people in this team is Irina Roman. Originally from Romania, she joined Enteractive’s B2B team as Senior Account Manager in Malta.
Read about her journey to success and where she thinks the industry might be headed.
Can you tell us more about yourself?
In 2013, I started working in the iGaming industry in Bucharest for one of the few Platform providers on the market back then. This was my first Account Management role after almost 4 years working in multinational companies as HR Admin and Procurement Buyer.
This first experience in iGaming helped me to get the business knowledge I needed, plus a good understanding of what an Account Manager should contribute to any company.
I soon became the Head of Account Management and after 2 more years I decided to move to Malta as a Senior AM for NetEnt.
For the last 7 months I’ve been part of the Enteractive team as the first Senior AM of the B2B sales team.
What’s your role within the team?
I am a Senior Account Manager at Enteractive, part of the B2B team. Together with my colleague Ciara, I manage the existing customers of the company.
We’re the main point of contact for our clients. Therefore, we handle their questions and their requests businesswise, keep track of their performance, make sure we push internally to prioritise their projects when needed, and discuss the possibility of bringing in new markets, new brands, and new campaigns. Moreover, we’re the ones communicating with our B2B customers. If our internal teams need something from them, we would be the ones making it happen: asking, following up, and explaining.
What do you like about working at Enteractive?
I love how everyone is so supportive, friendly, so open to share knowledge and information. It is a great place to grow, where you can be confident about expressing your opinions.
Besides the general positive vibe, it’s the feeling that every idea of improving the business is being considered as long as there are well constructed arguments to support it. I believe this is the right mindset and environment for strong professional and personal growth.
How would you describe the B2B team environment?
Our team has unique interesting individuals, each with different knowledge and expertise, again, open, friendly, with a positive attitude, a lot of motivation, creativity, and a great sense of humour.
Where do you see Enteractive within the next 2 years?
In the 9 months since I joined, so many good changes were made and valuable people joined the company. I can only believe that there’ll be even more progress for the company, service development and improvements, and many new markets where we’ll start with our projects.
What do your clients say about Enteractive?
I’m lucky to have really great customers, happy with our services, eager to cooperate with us and push on their end as well to help us maximise conversions.
What’s the industry’s biggest challenge, in your opinion?
The biggest challenge is innovation. Even if the industry can still be considered a young one, it developed so rapidly that it became more and more difficult to come up with new ideas, new exciting approaches to entertain, or keep the end user engaged.
To me Enteractive’s services are definitely something new and exciting. Our reactivation agents are picking up the phone and having a conversation with every player that operators send to us from their lapsed databases, and is opted in for outbound marketing. The time and interest invested in each dialogue is what’s adding value here. We’re transforming what used to be a number on a list into a loyal customer.