NEWS &
INSIGHTS

Enteractive has announced the appointment of Stephen Parry as Group Chief Executive Officer, effective 1 October 2026, as the company enters its next phase of international growth and innovation.

Reactivation is not a one-off campaign. It is a structured process for identifying, engaging and retaining players with future value. One of the biggest growth opportunities for operators comes from the players already in the database: the ones who deposited and played, whether still active or not. These players have registered, gone through the relevant onboarding and Know-Your-Customer (KYC) processes, funded an account, and showed genuine intent to play.

Few sporting events have the power to bring the world together quite like the FIFA World Cup, and the 2026 edition? Even more so. With 48 teams and 104 matches, it was the biggest edition in FIFA history, and, for the betting industry, the biggest commercial opportunity the sport has ever created. The question now is: how do operators keep those players engaged?

The Enteractive iGaming Padel League starts 8pm Monday, 13th April, at IK Padel Village in Pembroke All padel league games will take place on Monday nights with Division One at 8pm and Division Two at 9pm. Teams will battle it out over 132+ matches, with the top four teams in each division earning a place […]

The Super Bowl is the crown jewel of US sports betting, driving a wave of activity that few other events can match. In 2025, Americans reportedly wagered a staggering $1.39 billion in legal bets on Super Bowl LIX. Industry giants like FanDuel reported nearly 3 million active customers placing bets on that Sunday alone. 

Enteractive has announced a new strategic partnership with EveryMatrix, one of the iGaming industry’s leading technology providers. The collaboration brings together Enteractive’s proven reactivation expertise with EveryMatrix’s comprehensive gaming platform ecosystem, offering operators a more integrated approach to player lifecycle management.