Your Simple Guide to Understanding and Calculating CAC Before you can even begin to think about what it takes to…
CarleyMay 15, 2021
NEWS & INSIGHTS
Creating a Customer Journey Map Understanding customer behaviour can be extremely challenging. This is even more so when your customer…
CarleyMay 15, 2021
Indicators to Measure Marketing Success If you were baking a cake, and needed to know when it was properly cooked,…
CarleyMay 15, 2021
Douglas Roos casino looks to improve retention across markets Enteractive, the global leader in player reactivation and retention for the…
CarleyMay 15, 2021
Find the Perfect Balance in Your Customer Acquisition Cost Calculations It can be very tempting, when starting out with your…
CarleyMay 15, 2021
Easy Steps to Working Out Your Customer Acquisition Costs To dominate in the ever-expanding and increasingly competitive iGaming industry, you…
CarleyMay 15, 2021
CasinoRoom campaign to start following impressive results for sister casino HighRoller Enteractive, the leader in player reactivation and retention for…
CarleyMay 15, 2021
What is Customer Experience (aka CX)? Paldesk defines it as “a concept describing the overall experience a user has with…
CarleyMay 15, 2021
Turn your churn into return! Customer attrition often referred to as customer churn, is the rate of turnover of players…
CarleyMay 15, 2021
How to win back inactive customers Email marketing and SMS are the first go-to to reactivate inactive customers. Here are…
CarleyMay 15, 2021
How Reactivation Marketing fits into the CRM strategy framework The P&L drives key decisions in any igaming operation. The focus…
CarleyMay 15, 2021
Reactivation emails can be the first step to winning back your players. In the absence of personalised one-to-one phone calls,…
CarleyMay 15, 2021
Turning Website Users into First Deposits There are many commonly-known ways to turn someone browsing your site into a player,…
CarleyMay 15, 2021
Innovative operator looks to revive dormant accounts in 2021 Enteractive, the leader in player reactivation and retention for the iGaming…
CarleyMay 15, 2021
The Acquisition game in online gambling is a pretty aggressive one. It carries the biggest spend on any operator’s P&L.…
Jools MooreJanuary 21, 2021
Many operators struggle to identify the key characteristics of their audience and the journey they take from prospect to customer.…
Jools MooreJanuary 19, 2021
Consciously working on increasing customer loyalty will boost your retention rates and as a consequence you’ll see enlarged profits. There…
Jools MooreJanuary 14, 2021
Retention is the one key factor that matters most to your bottom line. Get this right and you’ll have little…
Jools MooreJanuary 12, 2021
An article by Optimove on iGamingbusiness claims player retention rates were “between 37% to 40%” in 2019 for iGaming operators.…
Jools MooreJanuary 5, 2021
