NEWS & INSIGHTS

Customer Acquisition

How to Calculate Player Cost Per Acquisition

Getting Customers Through the Door Comes at a Cost When it comes to the iGaming industry, competition is tough. In…

Customer Acquisition

Customer Acquisition Cost by Industry: How iGaming Matches Up

How Does the iGaming Industry Stack Up in terms of CAC? Customer Acquisition Cost, or CAC for short, is an…

Customer Acquisition

Business growth strategies for the iGaming industry

Grow Your iGaming Business with These Effective Strategies With much of the world in various phases of lock-downs, shut-ins and…

Customer Acquisition

Understand and Calculate Customer Acquisition Cost

Your Simple Guide to Understanding and Calculating CAC Before you can even begin to think about what it takes to…

Customer Acquisition

3 Key Customer Acquisition Metrics

Effective Customer Acquisition Begins with these 3 Metrics Bringing new customers to your business is the cornerstone of success. However,…

Customer Acquisition

How to Define an Effective Customer Journey

Creating a Customer Journey Map Understanding customer behaviour can be extremely challenging. This is even more so when your customer…

Customer Acquisition

Key Performance Indicators: Examples for Customer Acquisition

Indicators to Measure Marketing Success If you were baking a cake, and needed to know when it was properly cooked,…

Press Release

FrankFred partners with Enteractive to win back lapsed players

Douglas Roos casino looks to improve retention across markets Enteractive, the global leader in player reactivation and retention for the…

Customer Acquisition

How to Calculate Customer Acquisition Cost

Find the Perfect Balance in Your Customer Acquisition Cost Calculations It can be very tempting, when starting out with your…

Customer Acquisition

Guide to Customer Acquisition Cost in Marketing

Easy Steps to Working Out Your Customer Acquisition Costs To dominate in the ever-expanding and increasingly competitive iGaming industry, you…

Press Release

Ellmount Group expands reactivation activity with Enteractive

CasinoRoom campaign to start following impressive results for sister casino HighRoller   Enteractive, the leader in player reactivation and retention for…

Customer Engagement

Map Out an Effective Customer Experience Strategy

What is Customer Experience (aka CX)? Paldesk defines it as “a concept describing the overall experience a user has with…

Customer Engagement

1 Surefire Solution to Reduce Customer Attrition Rates

Turn your churn into return! Customer attrition often referred to as customer churn, is the rate of turnover of players…

Customer Reactivation

Reactivate your dormant database

How to win back inactive customers Email marketing and SMS are the first go-to to reactivate inactive customers. Here are…

Customer Reactivation

CRM Strategies that work

How Reactivation Marketing fits into the CRM strategy framework The P&L drives key decisions in any igaming operation. The focus…

Customer Reactivation

3 Reactivation Email Examples

Reactivation emails can be the first step to winning back your players.  In the absence of personalised one-to-one phone calls,…

Customer Acquisition

New Customer Acquisition

Turning Website Users into First Deposits There are many commonly-known ways to turn someone browsing your site into a player,…

Press Release

Argyll Entertainment partners with Enteractive

Innovative operator looks to revive dormant accounts in 2021 Enteractive, the leader in player reactivation and retention for the iGaming…

Customer Acquisition

Acquisition Marketing Strategies that Delight New Players

The Acquisition game in online gambling is a pretty aggressive one. It carries the biggest spend on any operator’s P&L.…

Customer Acquisition

How to create an effective customer journey map

Many operators struggle to identify the key characteristics of their audience and the journey they take from prospect to customer.…