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2017 – Year in Review


With Christmas come and gone faster than you can say Santa, it’s time to set some new personal and professional goals for 2018. Returning to the office with an inbox full of season greeting’s emails one is forced to reflect on the past year to see where you’ve come from, what you’ve done and what you’ve accomplished. Doing so might instil a sense of personal gratitude which will help propel yourself towards achieving your new goals for 2018.

Living in the fast paced life we find ourselves in today, it’s easy to forget everything we’ve accomplished. As the Enteractive family start to trickle back to Malta and settle into a new year, we’ve decided to look back on the year which was focused on internal restructure and change.

With Enteractive rapidly expanding, 2017 saw a 37% increase in staff in order to accommodate many of the company’s new client deals. The (Re)activation department saw a 48% increase in overall activations and reactivations throughout the year. Whilst, the Player Support department which offers customer support services accomplished an astonishing 104% increase in player support contacts.

In order to achieve such strong results, Enteractive underwent a restructure of staff, departments and working ethos. Here are a few highlights from the past year:

Sealed Partnerships


In 2017, Enteractive pivoted its business to capture new customers for both (Re)activation and Player Support. With the introduction of Andrew Foster handling all business development and acquisition, the company exceeded their 2017 goals in terms of new clients. We are pleased to be working with a few of the industry leaders which now also include: Gaming Innovation Group, Pinnacle, Aspire Global, Casino Calzone, Joreels Casino, Play Frank, Metal Casino, Lucky Casino, Fansbet, ONEBET, Red Army Bet and Redsbet.


New Home


With the company rapidly growing, the Enteractive family began bursting out of their Gzira Waterfront offices. After 6 happy years, the company was relocated to a much larger and brighter office in Rue D’Argens Gzira, in order to keep everyone under one roof. The open plan office boasts 800sqm of space, allowing for plenty of freedom and growth for the future. 2018 will see the office undergo a total refurbishment according to staff needs and desires. This will include a fully-fledged kitchen, Sports Bar dining area and other sports themed aesthetics.


Fredrik Burvall


2017 also marks the year of the strategic appointment of Fredrik Burvall to the Enteractive Board of Directors. Burvall, who stood down from his previous role earlier in 2017 as Cherry Group CEO, joins Enteractive after more than ten years at Cherry where he also acted as CFO.

Under his stewardship, the operator became one of the most successful brands in Scandinavia, acquiring seven companies during his time, including casino and sportsbook brand ComeOn

(Re)activation Proprietary Dialler


The development of Enteractive’s new proprietary dialler, was also a major project which was initiated in 2017. By investing in a highly qualified tech team, the company has focused on changing industry (Re)activation standards by building a dialler for their specific needs. The dialler focuses on easy and fully secure data exchange, real time dashboard reporting and other factors to support reactivation at scale.

SiGMA – Summit of iGaming Malta


For the first time in Enteractive’s history, the company decided to exhibit in what is described as one of the largest dedicated iGaming exhibition and conference for the iGaming industry. The trade conference was held between the 22-25th November and saw the Enteractive team play the ‘summit’ field by showcasing their Player (Re)activation and Customer Support services. Enteractive also invited Fredrik Norberg, a GDPR Privacy Legal Advisor, to be on hand to answer any queries delegates may have had regarding the upcoming GDPR regulation.

Looking ahead


Achieving many of the goals set out as a company for 2017, Enteractive looks towards 2018 with even bigger, better and more ambitious plans. As we focus on continuing to perfect our services and offering for our clients, we shall work towards retaining our title as iGaming industry leaders in Player Retention Solutions.