Enteractive, the global leader in human-led player reactivation and retention, has announced a new strategic partnership with EveryMatrix, one of the iGaming industry’s leading technology providers. The collaboration brings together Enteractive’s proven reactivation expertise with EveryMatrix’s comprehensive gaming platform ecosystem, offering operators a more integrated approach to player lifecycle management.
Through this partnership, operators using EveryMatrix solutions will be able to seamlessly leverage Enteractive’s human-centric (Re)Activation services to re-engage inactive players in a compliant, measurable, and brand-aligned way. The collaboration is designed to support operators in maximising long-term player value, while maintaining the highest standards of responsible gambling and regulatory compliance.
Enteractive’s model is built on meaningful, one-to-one player interactions carried out by trained, native-speaking agents who act as a CRM extension of an operator’s brand. Combined with EveryMatrix’s modular technology stack and data capabilities, the powerful partnership enables a more structured, insight-driven approach to reactivation, bridging the gap between automation and genuine human engagement.
Pedram Padidar, Chief Operating Officer at Enteractive, commented:
“This partnership with EveryMatrix brings together a market-leading technology platform and deep human expertise. EveryMatrix continues to raise the bar through its commitment to innovation and delivering best-in-class solutions for its customers. Operators today need more than automated journeys alone; they need meaningful engagement that respects player context, compliance requirements, and brand integrity. By working closely together, we help operators turn inactive player bases into sustainable, long-term value, with responsible engagement at the core.”
Kevin Furlong, Group Chief Product Officer at EveryMatrix commented:
“We’re excited to be partnering with Enteractive as we continue to enhance the solutions and services we offer our operator partners. Their proven, human-led retention and reactivation model is a powerful complement to our platform capabilities, enabling us to support operators more effectively across the full player lifecycle. Together, we are delivering a compliant, results-driven approach that strengthens retention strategies, deepens player engagement, and maximises long-term player value.”
About Enteractive
Enteractive is the industry leader in player reactivation and retention, offering award-winning customer conversion campaigns trusted by leading iGaming operators in over 50 markets globally. Enteractive’s proprietary (Re)Activation Cloud™ combines advanced technology with personal interaction to reconnect inactive player segments, driving increased deposits and player engagement.
About EveryMatrix
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has more than 1,500 employees across 15 offices in 15 countries and serves 300+ customers worldwide, including the regulated U.S. market.
EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.
EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.
