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Enteractive, the leader in iGaming retention and engagement services, has appointed John Foster to Head of B2B Sales, Europe and Asia, reporting to Chief Business Officer Andrew Foster.

John brings a wealth of sales knowledge to this role with over 20+ years of experience across multiple sectors including iGaming, Advertising, and Media & Hospitality. Prior to joining Enteractive, John previously worked with leading industry names such as iGamingGroup.

The appointment will further strengthen Enteractive’s B2B team as the company expands into regulated markets around the world, delivering retention and reactivation services to drive active players for a growing number of leading operator brands.

Andrew Foster, CBO, commented, “In the last year Enteractive has experienced phenomenal growth in new markets around the world, and our B2B team will benefit from an extra pair of hands at the helm to service this increased demand for our services.   With the combination of  John’s sales and iGaming industry experience, we’re excited for him to join our B2B team and drive our ongoing growth in Europe and Asia in 2023.”

John Foster, Head of Sales, Enteractive

John Foster added, “Enteractive has built a superb offering to help operators both large and small around the world to generate increased revenues through the activation and retention of more active players.  2023 looks set to be a busy year for the industry, and that means more opportunity for Enteractive to deliver our unique services to new clients across multiple markets.  I’m excited to join the leading player in this field.”

From the provision of unrivalled infrastructure enabling one-to-one engagement with players, to the development of more specialised technologies, including SMS, email, and webapps, Enteractive’s suite of services drive active players and, in turn, increase bottom line revenues.

Enteractive’s proprietary (Re)Activation Cloud technology platform brings operators a fast and seamless integration of selected player databases, providing native-language sales agents to offer ‘real-human’ personalised engagement with players in each market. 

As the industry leader in player engagement, reactivation and retention since 2008, Enteractive is recognised as one of the top revenue generators for the global iGaming sector, successfully converting lapsed database segments at scale for a variety of leading operators.