Player engagement campaigns have positively impacted brand loyalty
Enteractive this week celebrated ten years of working with Betsson Group to unlock additional revenue streams and increase the love and loyalty for Betsson brands through truly personalised player engagement.
Enteractive first started working with Betsson Group in 2009, and over all these years, the company’s scalable personalisation services have reactivated players to Betsson Group brands across Europe and around the world.
Over the cumulative ten years of partnership activity, Enteractive has talked to over 1.6 million Betsson players, from 5.1 million call attempts, with an incredible 2.4 million minutes spent by Enteractive agents talking directly to Betsson Group’s players.
Enteractive CEO, Mikael Hansson, marked the occasion, Friday, at Betsson Group HQ in Malta, presenting a silver commemorative plate to Betsson Group’s CEO, Jesper Svensson, as well as to the operator’s CRM team.
The company’s real two-way conversations with players have personalised audience engagement since the very start, and have constantly set best practice standards in the CRM field. In 2017, Enteractive was the first company to combine technology with a human touch to give operators full dashboard control through secure API integration to their various player databases.
Svensson commented, “Enteractive has consistently led innovation in retention and player engagement for the iGaming sector, which is why Betsson Group sees ever-growing benefits in this working partnership. Their personalised approach to CRM continues to pay dividends and we’re seeing consistently higher numbers of returning players that have a positive impact on our bottom line revenues.”
Hansson said, “We’re immensely proud of our enduring partnership with Betsson Group as one of the leaders in the global iGaming sector. The many years of player engagement is testament to the success of our unique approach to personalised CRM. We couldn’t be more delighted to continue our significant efforts on behalf of such a giant of our industry.”
Enteractive has more than twelve years experience in player reactivation and retention, and is in the top four traffic generators globally for the iGaming sector.
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Media contact for further information and interview requests:
Jools Moore – Marketing Manager
Enteractive is the industry leader in player reactivation, driving innovation through custom-made tech, powered by personal human interaction. As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations.
As the pioneers behind the (Re)Activation Cloud™, Enteractive are experts in building bridges between operators and their players, reviving dormant players interest and driving revenues for iGaming brands.
The (Re)Activation Cloud dashboard offers partner brands complete transparency, with real-time reporting for each interaction with individual players while keeping all data highly-secure, GDPR and Responsible Gambling compliant.