Douglas Roos casino looks to improve retention across markets
Enteractive, the global leader in player reactivation and retention for the iGaming industry, has announced a new partnership with FrankFred to reactivate NDCs and NRCs for the Frank & Fred Casino.
Frank & Fred Casino, co-founded by iGaming entrepreneurs Douglas Roos and Simon Jernstrom, started reactivation campaigns with Enteractive in February to begin one-to-one player calls for its leading casino brand, Frank & Fred Casino, across markets including Sweden, Finland, Germany, Ireland, Canada, and New Zealand. In March the activity was expanded to include NRCs for the same markets.
In the first month of activity, Enteractive delivered an overall conversion rate of 35%.
Using Enteractive’s proprietary tech (Re)Activation Cloud platform, FrankFred has been able to seamlessly integrate their player databases to Enteractive’s reactivation teams using APIs, allowing native-speaking call agents to personalise outreach to dormant player accounts immediately.
Douglas Roos, co-founder at FrankFred, is a well known Nordic entrepreneur, with a wealth of experience in the world of iGaming. He previously founded Labrokes Norden and has appeared on the Swedish Dragon’s Nest TV series as a venture capitalist.
Of the new partnership, Roos commented, “Enteractive’s innovative approach to player personalisation is both unique and well-established. We can clearly see the benefits to their one-on-one approach with phone calls rather than digital CRM methods, and we’re looking forward to converting more players from our lapsed databases that are often harder to reach.”
Enteractive’s scalable personalisation approach, with ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call.
Simon Jernstrom, FrankFred co-founder, added, “We want all our players to get the most from the FrankFred brand, so reaching out with a personalised approach to player engagement will unlock more traffic from our dormant accounts as well as developing good will and loyalty amongst our userbase.”
Andrew Foster, Enteractive Director of Business Development, commented: “Players respond well to a more personal approach, meaning we can open doors for operators to revenue streams from their previously lost player databases. Our personal calls promote trust and loyalty which allows operators to reduce churn and develop closer relationships with their players”.
Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.
For more information, please contact:
Andrew Foster – Head of Business Development
+356 9994 8841
Media contact for further information and interview requests:
Jools Moore – Marketing Manager
+44 771 773 4606
Enteractive is the industry leader in player reactivation, driving innovation through custom-made tech, powered by personal human interaction. As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations.
As the pioneers behind the (Re)Activation Cloud™, Enteractive are experts in building bridges between operators and their players, reviving dormant players interest and driving revenues for iGaming brands.
The (Re)Activation Cloud dashboard offers partner brands complete transparency, with real-time reporting for each interaction with individual players while keeping all data highly-secure, GDPR and Responsible Gambling compliant.