Previous CRM records smashed in last six months
Enteractive, the leader in player reactivation and retention for the iGaming industry, has helped HeroGaming double its reactivations in the last six months, breaking all previous records.
HeroGaming, an EGR Top 50 leader in global iGaming, has seen unprecedented improvement in reactivated player deposits since mid-2020, across their brands Boom Casino, Casino Heroes, and Simple Casino. The reactivation activity has been undertaken by Enteractive with a focus on markets in Norway, Germany, and Finland. Complementing a strong internal CRM department, Enteractive’s activity takes on the harder to reach lapsed players, who respond better to a personalised phone call.
Following these impressive results, HeroGaming is now starting a number of new projects with Enteractive, expanding the remit to include activations as well as the reactivation campaigns.
Adam Kamiar, Head of Retention at HeroGaming, praised Enteractive’s outstanding service commenting, “I’m amazed at how well the reactivation campaigns have worked out – we’ve not seen such impressive results prior to working with Enteractive. The bar has now been set quite high, and we’re keen to see what Enteractive’s teams can do with our activations activity.”
Sam Brown, CCO, HeroGaming, added, “We knew that Enteractive is a leader in the industry for reactivation and retention services, but we weren’t expecting to see such a big impact on our bottom line. This opens up a whole new direction for our player activations.”
With total conversions across all clients exceeding 13,000 per month, Enteractive has seen business growth double in the last year. The Nordic markets have been particularly strong for the company.
Andrew Foster, Business Development Manager at Enteractive, said, “Our teams have been busy through this difficult period, ensuring that our clients are retaining their player’s interest and patronage, while also providing a first response to any gambling problems experienced by players during lockdowns in different countries. We always go the extra mile for clients, and it’s great to receive such unbridled praise from a leader in the sector such as HeroGaming.”
Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets the company apart from other conversion or reactivation service providers, adding value to the players’ brand experience with each and every call.