Enteractive CEO Mikael Hansson has partnered with SiGMA to provide the Summit’s online news portal with a monthly column. Mikael’s expertise is highly sought in the industry.

We’re excited about this opportunity which will see him share his wealth of experience in the monthly articles. Mikael will deliver write and publish regular posts on a wide range of topics impacting the iGaming industry. Various topics will be included such as marketing challenges, staff welfare and customer support and player chrun.

In his first piece, our CEO details the growing importance of effective retention measures in today’s saturated marketplace. It looks at personable strategies to re-engaging churned players.

Read Mikael’s first monthly column in full here on the SiGMA website by clicking here.

Mikael Hansson to pen monthly column for SiGMA