Speaking to Casinobeats.com, our CEO Mikael Hansson highlighted how online casinos can beat the challenge of rising acquisition costs and instead reactivate churned players in order to help them grow their business.
Reactivating a casino’s churned audience is not only a cost-effective solution but also a means to get those previously profitable players back into an operator’s ecosystem.
Mikael also points out how Enteractive’s solution, which sees trained agents interview individuals on a personal basis over the phone, can also double up as a socially responsible tool in flagging problem gamblers.
“The saturated online casino market means cutting through the noise to attract new players is becoming increasingly difficult, not just for new entrants but also for those well-established brands hoping to grow their business.
“Rising acquisition costs are becoming an issue for the sector, especially when budgets are being monitored closely and return on investment is under the microscope whenever a new marketing strategy is devised.”
Reactivating a casino’s ‘churned’ audience is a cost-effective solution to get those previously profitable players back into an operator’s gaming ecosystem.
Trying to get those lost players back into the online casino is not that easy though. Emails only work up to a point. Dangling a carrot of free spins and bonuses might work for some but not many – customers have seen it all before.
You need to re-engage in a way that resonates with the individual on a personal level for reactivation to truly be effective.
Reactivation can take many forms; email, push notification etc but what about the old-fashioned telephone conversation. In the rush to modernise and automate we have forgotten the art of connection.
A personalised direct calling approach can reactivate more than 50 per cent of an operator’s (reachable) inactive player database. This strategy alongside your regular acquisition and re-engagement campaigns will boost P&L, and profits, because the expenses incurred are small compared to the return gained.
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